Mezcal with the Worm: The Effects, Myths, and Truth
Why is there a worm in mezcal? In short, the worm that you see in a bottle of mezcal was a marketing gimmick. Jacobo Lozano Paez of Gusano Rojo was the brains behind the marketing ploy. It began in 1950, the art school student who became a mezcal maker included moth larvae in bottles to … Read more